Finance directors look to spend on marketing and customer insights

RESEARCH: Survey shows finance directors value marketing investment
Published: 18-03-2009 B2B Marketing News
Over 90 percent of UK finance directors in the B2B sector support the idea that companies should ‘market’ their way out of the recession, according to new research.
Contrary to popular belief, most finance bosses surveyed by WPP Lightspeed Research said that such action would [...]