Big Talking Shop

RESEARCH: Survey shows finance directors value marketing investment
Published: 18-03-2009 B2B Marketing News
Over 90 percent of UK finance directors in the B2B sector support the idea that companies should ‘market’ their way out of the recession, according to new research.
Contrary to popular belief, most finance bosses surveyed by WPP Lightspeed Research said that such action would [...]

In these times when a great number of people globally have either or are about to be out of work its interesting to spare a thought for those that are left.
Publish articles on traders sat on their own where normally they would be fighting for space lead you to conclude that if companies are [...]

Feb 09, 2009 (Datamonitor via COMTEX) —

The current business environment consists of a struggling economy, in which customer acquisition is challenging, while consumers are increasingly sharing information on the web. These trends have created an opportunity for contact centers to utilize social networking websites to improve customer service at a low cost, by integrating Web 2.0 technologies with other communication technologies.

The new meaning of ‘multichannel contact center’