Big Talking Shop

If your working through a project looking at the relative value of customer services and profit these are good background books.
Amazon.co.uk Widgets

Fairly extensive introduction to employer branding. Good read for those fortunate to have time to read whilst commuting.

Good article by Charlene Li author of groundswell
Highlights the use of communities to drive sales and tracking the positive increase on NPS
http://blog.altimetergroup.com/2009/01/charles-schwab-on-building-customer-relationships-with-net-promoter.html

Interesting article on communities and their use in marketing

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