Guide to employer branding CIPD
Fairly extensive introduction to employer branding. Good read for those fortunate to have time to read whilst commuting. Tweet
Tag Archives: communities
Twitter and Google as customer service tools
Feb 09, 2009 (Datamonitor via COMTEX) —
The current business environment consists of a struggling economy, in which customer acquisition is challenging, while consumers are increasingly sharing information on the web. These trends have created an opportunity for contact centers to utilize social networking websites to improve customer service at a low cost, by integrating Web 2.0 technologies with other communication technologies.
The new meaning of ‘multichannel contact center’
Posted in Customer Services, Google, Human Resources, marketing, Sales, Twitter
Tagged call centre, communities, cultural change, Customer Services, employer branding, recession, Sales, Twitter
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Practical use of communities to drive revenue monitor using NPS
Good article by Charlene Li author of groundswell Highlights the use of communities to drive sales and tracking the positive increase on NPS http://blog.altimetergroup.com/2009/01/charles-schwab-on-building-customer-relationships-with-net-promoter.html Tweet
Interesting insight into communities and marketing
Interesting article on communities and their use in marketing Continue reading
Posted in Human Resources, marketing, Sales
Tagged communities, employer branding, marketing
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