An interesting book may change your mind on the way markets move.
Herd
Posted in Customer Services, Market Background, marketing, Sales
Leave a comment
Guide to employer branding CIPD
Fairly extensive introduction to employer branding. Good read for those fortunate to have time to read whilst commuting.
What about those that are left?
In these times when a great number of people globally have either or are about to be out of work its interesting to spare a thought for those that are left.
Publish articles on traders sat on their own where normally they would be fighting for space lead you to conclude that if companies are the sustain themselves through this period they must focus even more on internal communications to not only keep employees motivated, focussed on their role and delivering most value but to ensure that only positive messages continue to be carried to end customers, otherwise a potential sprial of decline could ensue.
Twitter and Google as customer service tools
Feb 09, 2009 (Datamonitor via COMTEX) –
< ?php the_excerpt(); ?>The current business environment consists of a struggling economy, in which customer acquisition is challenging, while consumers are increasingly sharing information on the web. These trends have created an opportunity for contact centers to utilize social networking websites to improve customer service at a low cost, by integrating Web 2.0 technologies with other communication technologies.
The new meaning of ‘multichannel contact center’
Continue reading
Posted in Customer Services, Google, Human Resources, marketing, Sales, Twitter
Tagged call centre, communities, cultural change, Customer Services, employer branding, recession, Sales, Twitter
Leave a comment
For anyone that produce web based data Googles latest eye study output
http://googleblog.blogspot.com/2009/02/eye-tracking-studies-more-than-meets.html
Googles latest output on how people view on screen information. Worth while reviewing if google is part of your sales or aquistion strategy
Posted in marketing, Sales
Leave a comment
trying to finish writing a whi…
trying to finish writing a white paper
Posted in Uncategorized
Leave a comment
Practical use of communities to drive revenue monitor using NPS
Good article by Charlene Li author of groundswell
Highlights the use of communities to drive sales and tracking the positive increase on NPS
Companies where both employees and customers are happy
There has always been a link between the relative happiness of employees and the relative hapiness of the customers they serve.
Talking through this today it was interesting to try and indentify those companies that fall in that bracket.
Would appreciate your comments on companies you think fall into this bracket.
Thanks in advance
Interesting insight into communities and marketing
Posted in Human Resources, marketing, Sales
Tagged communities, employer branding, marketing
Leave a comment
Hello world!
This is a site to support the collection and disemination of information relating to organisation change in search of the ++ organisation, positive customers and positive staff.
Welcome additional posts of information and comments
Posted in Market Background
Tagged cultural change, employer branding, marketing, Sales
Leave a comment
