If you want to get someone to do something, ask them in their right ear, say scientists.
Italian researchers found people were better at processing information when requests were made on that side in three separate tests.
They believe this is because the left side of the brain, which is known to be better at processing [...]
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Looks like companies have gone for cost cutting rather than price cutting as the primary strategy for retaining or growing profits. The assumption here must be that if sales start to increase then staff can be rehired to deal with growth. Previous downturns have seen retail prices come under pressure first. If your working through a project looking at the relative value of customer services and profit these are good background books. RESEARCH: Survey shows finance directors value marketing investment An interesting book may change your mind on the way markets move. Feb 09, 2009 (Datamonitor via COMTEX) — The current business environment consists of a struggling economy, in which customer acquisition is challenging, while consumers are increasingly sharing information on the web. These trends have created an opportunity for contact centers to utilize social networking websites to improve customer service at a low cost, by integrating Web 2.0 technologies with other communication technologies. The new meaning of ‘multichannel contact center’ http://googleblog.blogspot.com/2009/02/eye-tracking-studies-more-than-meets.html Good article by Charlene Li author of groundswell Interesting article on communities and their use in marketing |
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