Category Archives: marketing

Fast Food Word of Mouth – Coming to Social Media Stream near you

Had an interesting conversation with a business partner yesterday about the continued increase in the way video is being used in research, we were talking mobile ethnography in retail. The conversation was triggered after we got onto the subject of … Continue reading →

Posted in Customer experience, Customer Services, marketing, mobile ethnography, Mobile research, Twitter | Tagged research, word of mouth | Leave a comment

Smartphone penetration increases

Data from Ofcom showing the increase in usage of smartphones, marked differences between adults and youth. Youth focus is social media, for adults its a replacement pc. http://www.bbc.co.uk/news/technology-14397101

Posted in marketing, Mobile, Mobile research | Leave a comment

4g network – data only 100mb

4G mobile phone network comes to Scandinavia. At launch the network is only available on laptops Swedish and Norwegian mobile users could be among the first to use a fourth-generation (4G) mobile network. Continue reading →

Posted in marketing, Mobile | Tagged 4g, Mobile, Mobile marketing | Leave a comment

Talk into someone’s right ear if you want them to do something

If you want to get someone to do something, ask them in their right ear, say scientists. Italian researchers found people were better at processing information when requests were made on that side in three separate tests. They believe this … Continue reading →

Posted in marketing, Sales, Uncategorized | Leave a comment

Couple of interesting books

If your working through a project looking at the relative value of customer services and profit these are good background books. Amazon.co.uk Widgets

Posted in Customer Services, marketing, Sales | Tagged consumer, cultural change, Customer Services, marketing | Leave a comment

Finance directors look to spend on marketing and customer insights

RESEARCH: Survey shows finance directors value marketing investment Published: 18-03-2009 B2B Marketing News Over 90 percent of UK finance directors in the B2B sector support the idea that companies should ‘market’ their way out of the recession, according to new … Continue reading →

Posted in marketing, Sales, Uncategorized | Tagged recession, surprising | Leave a comment

Herd

An interesting book may change your mind on the way markets move. Amazon.co.uk Widgets

Posted in Customer Services, Market Background, marketing, Sales | Leave a comment

Twitter and Google as customer service tools

Feb 09, 2009 (Datamonitor via COMTEX) —

The current business environment consists of a struggling economy, in which customer acquisition is challenging, while consumers are increasingly sharing information on the web. These trends have created an opportunity for contact centers to utilize social networking websites to improve customer service at a low cost, by integrating Web 2.0 technologies with other communication technologies.

The new meaning of ‘multichannel contact center’

Continue reading →

Posted in Customer Services, Google, Human Resources, marketing, Sales, Twitter | Tagged call centre, communities, cultural change, Customer Services, employer branding, recession, Sales, Twitter | Leave a comment

For anyone that produce web based data Googles latest eye study output

http://googleblog.blogspot.com/2009/02/eye-tracking-studies-more-than-meets.html Googles latest output on how people view on screen information. Worth while reviewing if google is part of your sales or aquistion strategy

Posted in marketing, Sales | Leave a comment

Practical use of communities to drive revenue monitor using NPS

Good article by Charlene Li author of groundswell Highlights the use of communities to drive sales and tracking the positive increase on NPS http://blog.altimetergroup.com/2009/01/charles-schwab-on-building-customer-relationships-with-net-promoter.html

Posted in marketing, NPS, Sales | Tagged communities, marketing, NPS, Sales | Leave a comment

Category Archives: marketing

Fast Food Word of Mouth – Coming to Social Media Stream near you

Smartphone penetration increases

4g network – data only 100mb

Talk into someone’s right ear if you want them to do something

Couple of interesting books

Finance directors look to spend on marketing and customer insights

Herd

Twitter and Google as customer service tools

For anyone that produce web based data Googles latest eye study output

Practical use of communities to drive revenue monitor using NPS

Big Talking Shop twitter

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Category Archives: marketing

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Business Feeds

Econometrics

ethnography

market research

Mobile research

Participation

Web Sites

Category Specific RSS

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