Category Archives: marketing

Fast Food Word of Mouth – Coming to Social Media Stream near you

by Paul P Roberts Posted on September 5, 2011

Had an interesting conversation with a business partner yesterday about the continued increase in the way video is being used in research, we were talking mobile ethnography in retail. The conversation was triggered after we got onto the subject of … Continue reading →

Posted in Customer experience, Customer Services, marketing, mobile ethnography, Mobile research, Twitter | Tagged , | Leave a comment

Twitter and Google as customer service tools

by Paul P Roberts Posted on February 11, 2009

Feb 09, 2009 (Datamonitor via COMTEX) —

The current business environment consists of a struggling economy, in which customer acquisition is challenging, while consumers are increasingly sharing information on the web. These trends have created an opportunity for contact centers to utilize social networking websites to improve customer service at a low cost, by integrating Web 2.0 technologies with other communication technologies.

The new meaning of ‘multichannel contact center’

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Posted in Customer Services, Google, Human Resources, marketing, Sales, Twitter | Tagged , , , , , , , | Leave a comment