If you want to get someone to do something, ask them in their right ear, say scientists. Italian researchers found people were better at processing information when requests were made on that side in three separate tests. They believe this … Continue reading
Forget Twitter; Your Best Marketing Tool Is the Humble Product Review
NEW YORK (AdAge.com) — Last fall, executives from Oriental Trading Co. read a product review from a woman planning her autumn wedding complaining that her order of fall leaves didn’t look anything like the picture on the website. The execs went straight to the warehouse, pulled the product and compared for themselves. She was right — it didn’t look the same. The explanation: The company had recently switched vendors for that particular product, and the new vendor’s version wasn’t up to snuff. So the company pulled it.
While the first lesson of the story is that you never want to disappoint a bride, the more important one is that marketers are learning to listen. And for all the ink spilled on the importance of Twitter and Facebook as feedback and customer-service channels, there’s another social-media tool marketers are increasingly finding useful, not just as an online-shopping tool but as an internal, culturally changing consumer-criticism channel: the humble product review. Continue reading
Found the attached interesting. It shows that unless the unless the receiving party has bought into the process they will spend more time attacking the process rather than looking at the outputs and determining whether there are any valid insights. … Continue reading
Looks like companies have gone for cost cutting rather than price cutting as the primary strategy for retaining or growing profits. The assumption here must be that if sales start to increase then staff can be rehired to deal with … Continue reading
If your working through a project looking at the relative value of customer services and profit these are good background books. Amazon.co.uk Widgets
RESEARCH: Survey shows finance directors value marketing investment Published: 18-03-2009 B2B Marketing News Over 90 percent of UK finance directors in the B2B sector support the idea that companies should ‘market’ their way out of the recession, according to new … Continue reading
An interesting book may change your mind on the way markets move. Amazon.co.uk Widgets
Fairly extensive introduction to employer branding. Good read for those fortunate to have time to read whilst commuting.
In these times when a great number of people globally have either or are about to be out of work its interesting to spare a thought for those that are left. Publish articles on traders sat on their own where … Continue reading
Feb 09, 2009 (Datamonitor via COMTEX) —
The current business environment consists of a struggling economy, in which customer acquisition is challenging, while consumers are increasingly sharing information on the web. These trends have created an opportunity for contact centers to utilize social networking websites to improve customer service at a low cost, by integrating Web 2.0 technologies with other communication technologies.
The new meaning of ‘multichannel contact center’
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