About the Author Paul Roberts

 Paul Roberts I am a CEO with over 30 years of experience in business, from Sales to Operations and in sectors from Manufacturing through to Services and Research. I am currently a director of a new start up company in the area of participation research.

In the past I was involved with such milestones as the successful launch of Orange with responsibility for building the operational systems went on from there to launch a number of successful products for large technology companies.

I have recently successfully launched a new division for BrainJuicer focussed on the use of emotions in Customer and Employee experience, after all as humans we are all emotional, well some of us.

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