If you want to get someone to do something, ask them in their right ear, say scientists.
Italian researchers found people were better at processing information when requests were made on that side in three separate tests.
They believe this is because the left side of the brain, which is known to be better at processing requests, deals with information from the right ear.
The findings are reported online in the journal Naturwissenschaften.
In the first study, 286 clubbers were observed while they were talking with loud music in the background.
In total, 72% of interactions occurred on the right side of the listener.
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About Paul P Roberts
Paul Roberts
I am a CEO with over 30 years of experience in business, from Sales to Operations and in sectors from Manufacturing through to Services and Research.
I was was involved with such milestones as the successful launch of Orange with responsibility for building the operational systems went on from there to launch a number of successful products for large technology companies.
Recently Paul has recently successfully launched a new division for BrainJuicer focussed on the use of emotions in Customer and Employee experience, after all as humans we are all emotional, well some of us.
I am currently acting as MD for an exciting start up call EthOS app, based in the great new world of participation based research.
